PCI Group focuses on more individual customer approach

In the future, the company will focus on smaller events that can be optimally adapted to current topics and challenges. This is because the wishes and demands of customers have changed, as Markus Spießl, Sales Director Germany at PCI, and Holger Sommer, Director Business Unit Floor Laying Systems, unanimously explain: "Numerous discussions have increasingly shown that our customers prefer a more individual approach. Innovative formats with focus topics give us the opportunity to respond to our customers in an even more targeted and flexible way.”

The PCI Group is therefore planning specific events for the various customer segments in the future. “Our goal is to be close to the market and to our customers. For this reason, we decided to no longer use the financial means in 2023 for large events such as BAU in Munich, but for customized smaller events," says Stephan Tschernek, Head of Marketing PCI Group.