PCI: visually attractive solutions for the trade

Credible product promotion

If you want to make a sale, you have to convince the customer. To generate customer interest at the point of sale, PCI Augsburg GmbH provides the trade with a wide range of materials. As part of the market launch of the high-performance PCI Flexmörtel S1 and PCI Flexmörtel S2, the construction chemicals manufacturer is helping building material and tiling specialists in Germany, Austria and Switzerland raise awareness of this new generation of PCI Flexmörtel among customers. A special trade specialist promotion is also being held to generate interest and demand among professional craftsmen.


Coherent marketing package

"Convincing the eye is half the battle," says Thomas Stadler, head of the Sales Promotion Department at PCI. "That is why I am always working with my team towards new ways of offering the trade contemporary, tailor-made solutions. And now – with our new Flexmörtel products – we are proving once again just how eye-catching construction chemicals can be." The marketing package is impressive: banner stands, awnings, doormats, illuminated light columns for in-house exhibitions, etc. are available for both indoor and outdoor use. The new, fresh design captures the eye, and the informative content covers all bases. Brochures and technical data sheets give construction professionals an in-depth guide to the new products. In the usual PCI style, the trade – as is the case for the construction chemical products themselves – receives the highest levels of quality and high-grade materials to raise awareness of the new PCI Flexmörtel S1 and PCI Flexmörtel S2 among customers.


Much more than the standard

From 21st April to 23rd May 2014 a special treat awaits the professional craftsman in addition to the trade and printed materials. When purchasing the PCI Flexmörtel S1 or S2, the installer is offered practical accessories such as a pair of top-quality professional high-waisted work trousers or a levelling set consisting of wedges, spacers and a pair of nippers. For after work, PCI offers a limited, high-quality logo T-shirt to round off the trade promotion. In combination with the new PCI tile adhesives, the set helps the professional lay even large formats quickly and reliably. With the promotion and the comprehensive trade and printed materials, the market leader once again delivers what it is well known for: professional competence and comprehensive service for distributors and craftsmen.

"We offer the trade top quality materials – this is what have stood for for a number of years, and we always stay on the ball to ensure it remains that way." Thomas Stadler, head of Sales Promotion at PCI Augsburg GmbH, knows how to present products successfully.

PCI provides the full programme with its usual top quality and high-grade materials. As part of the launch of the new PCI Flexmörtel S1 and S2, the construction chemicals manufacturer is offering the trade a promotional and marketing package in a new design.

As part of the trade promotion, construction professionals will receive special treats when purchasing the new PCI Flexmörtel S1 and S2 between 21st April and 23rd May 2014. Professional high-waisted work trousers or levelling set – PCI knows what the trade sector wants.