PCI honoured as “German traditional brand”

01.07.2019 With immediate effect, PCI can use the title of “German traditional brand”. With this special accolade, the internationally renowned PLUS X AWARD honours companies who have demonstrated leading and exemplary brand management for many years – for sustainable, responsible operations, proactive decisions and customer-oriented action. As a leading manufacturer of construction chemicals products, PCI joins the “Who’s Who” of German industry – other companies honoured include the traditional German brands BMW, Bosch, Miele, Alpina and Zeiss.

“For the PCI brand, it is a great honour to join the select group of German traditional brands that have been honoured together with a number of other major brands,” says Manuel Rez, Head of Marketing Management of the PCI Group. “This award is a special honour for us and bears witness to the strength of our brand. It confirms our achievements and also provides an incentive to continue the successes we have recorded over the past 70 years. In the history of PCI to date, we have always offered our customers outstanding product and service solutions to meet their challenges as their partner for the added-value building and maintenance of living space. In line with this approach, we have further sharpened the brand profile of PCI over the past few months. Since the beginning of the year, we have worked intensively to gradually implement the unique positioning of PCI. Our objective is to provide our customers with even better support to master the challenges of the marketplace and to generate further growth together with them. We do this by offering holistic solutions that offer the greatest possible benefit on construction sites,” Manuel Rez reports.

With the “German Traditional Brand” accolade, the brand experts on the PLUS X AWARD jury honour companies who have assumed responsibility for their customers, partners and employees over the decades, have considerable influence over their sector and are continually revitalizing their brands. With impartial international jury members from more than 80 industrial sectors, 23 competent strategic partners and over 700 participating international brands, the PLUS X AWARD is the world’s major innovation award for technology, sports and lifestyle and one of the largest projects for protecting and strengthening brands and trade.

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